John Elliott launched his namesake label in 2012, with help from his lifelong friend and business partner Aaron Lavee. The label initially started as a way for Elliott to address the problems he faced in his own wardrobe. This led to precision being essential to the design process, beginning with sourcing fabrics in Japan and producing footwear, as well as tailoring, in Italy. The garments present sharp lines and clean fits, paying close attention to detail and quality. John Elliott focuses on crafting functional yet innovative clothing, taking a diligent approach to the evolution of menswear in a sense that the garments stay classic, but elevate and innovate the standards at the same time. The label is known for its take on wardrobe staple such as jeans, hoodies and t-shirts that offer a fresh, well-fitted approach to design and styling.