Founded in 2009 and based in Goleta, California, Hoka is a worldwide brand of running and comfort leisure shoes. Their reach stretches far and wide, from the neighborhood walker, trail runner, roamer, and ultra-marathon pro athlete. Ultimately Hoka footwear was designed to allow faster descent while running, embodying the brand’s namesake “to fly”, a Māori language phrase. With innovative designs that accommodate the use of lightweight materials while retaining superb cushioning, it’s no wonder Hoka has quickly gained traction as a top-tier footwear giant.