Pas Normal Studios

Pas Normal Studios was founded in 2014 by Karl-Oskar Olsen and Peter Lange in Copenhagen. Drawing from their backgrounds in design and marketing—Olsen at Wood Wood and Lange at Diesel—they set out to merge Scandinavian minimalism with high-performance cycling apparel. By utilizing premium textiles and advanced production techniques, Pas Normal Studios delivers collections that balance technical performance with everyday wearability. At the core of the brand is a commitment to uncompromising detail, functional design, and sustainable durability—principles that shape its international appeal.

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