SRHY takes its name from “Saranghaeyo", meaning "I love you” in Korean. Capturing the feeling of life’s most meaningful connections through scent. Rooted in thoughtful craftsmanship, the brand blends high-quality ingredients with conscious, sustainable practices to create fragrances that feel both personal and immersive. Founded by Sung Soo Kim, whose creative journey spans 16 years with renowned houses like Bulgari, Kenzo, and Givenchy, SRHY reflects a deeply artistic perspective shaped in Seoul. Drawing from his background in photography, Kim approaches fragrance as a way to capture fleeting emotions and places, translating them into evocative compositions that resonate on both an intimate and universal level.