Goom Heo studied earned her BA and MA at the prestigious Central Saint Martins before starting her eponymous label. Heo is originally from South Korea but moved to the US as an exchange student, ultimately moving to London to solidify her career. Heo’s inspiration is a marriage of her different experiences in each environment, as well as ignoring the traditional labels of gender in terms of fashion. Her eponymous label is known for subversive menswear that pushes the boundaries of masculinity. Bold, sculptural silhouettes that champion experimentalism are core to every collection and have earned her a name of her own.