Swedish label Séfr originally began as a specialty vintage shop in 2012. Longtime friends and co-creators of the brand, Messrs Per Fredrikson and Sinan Abi changed their path in 2016 and began making original menswear designs. Akin to its name, Séfr meaning ‘zero’ in Lebanese Arabic, the label offers elevated basics reflective of vintage inspired minimalism. The brand is rooted in an ethical and environmentally friendly ethos, sourcing innovative fabrics form local European mills. Simple silhouettes in vintage inspired colors and patterns hold constant through each collection, creating a niche label perfect for smart basics and closet staples.