Florence based label AVAVAV was founded in 2017 by Swedish duo Linda and Adam Friberg. The brand is driven by creative design and conscious production. AVAVAV uses excess fabric from local warehouses in order to do their part in minimizing the fashion industry’s waste problem. The label create eclectic, future driven silhouettes that are playful and explorative. They have made a name for themselves through their subversive fashion shows and oddly shaped footwear, as well as funky ready to wear clothing.