SVRN SOUNDS 02: hhunter

SVRN SOUNDS HHUNTER .002 SVRN · SVRN SOUNDS - SECRET OF MANNA HHUNTER Q+A SVRN SOUNDS returns with hhunter, a self taught producer, audiophile, and DJ from  Chicago, Illinois. Although relatively new to the scene, HHUNTER quickly has emerged as one of Chicago’s most exciting new voices of techno, earning support slots with notable artists including Sara Landry, Indira Paganotto, and Hiroko Yamamura. HHUNTER throws a monthly party “on the hhunt” at some of Chicago’s top venues and undergrounds, which attracts an ever-growing community of loyal fans and supporters. Q+A [01] When were you first drawn to the concept of 'Sound', and Why? Some of my earliest memories of sound come from car rides with my dad. He’d play classic rock and talk about how music connects to culture, identity, and time. Those drives shaped my first sense of what sound could mean — and laid the foundation for my own taste in music. [02] How would you define the essence of sound to someone who experiences the world without it? Sound is like feeling a vibration that turns into understanding. It’s invisible, but it carries emotion and meaning, helping you sense what you can’t see. It’s the world moving in a way you can feel, even when it’s silent. [03] Describe a moment when sound shifted your perception or made you feel something unexpected. I’ll never forget the first time I felt the bass from a massive subwoofer at a concert — that deep vibration that seemed to move through my whole body and up and down my spine. It was addictive, like feeling alive in a new way. I chase that feeling constantly. [04] Thinking of the relationship between space and sound, how do you blend the two? As a DJ, I’m always aware of the space I’m playing in and how it shapes my creativity. A sunset outdoor party calls for a completely different approach than an underground warehouse. The environment sets the tone — it affects my mood, my energy, and ultimately how I perform. [05] If you could distill your sound into one non-musical metaphor — like a dish, a color, or a landscape — what would it be? "Sweat" SVRN SOUNDS HHUNTER .002 HHUNTER Q+A SVRN SOUNDS returns with hhunter, a self taught producer, audiophile, and DJ from  Chicago, Illinois. Although relatively new to the scene, HHUNTER quickly has emerged as one of Chicago’s most exciting new voices of techno, earning support slots with notable artists including Sara Landry, Indira Paganotto, and Hiroko Yamamura. HHUNTER throws a monthly party “on the hhunt” at some of Chicago’s top venues and undergrounds, which attracts an ever-growing community of loyal fans and supporters. Q+A [01] When were you first drawn to the concept of 'Sound', and Why? Some of my earliest memories of sound come from car rides with my dad. He’d play classic rock and talk about how music connects to culture, identity, and time. Those drives shaped my first sense of what sound could mean — and laid the foundation for my own taste in music. [02] How would you define the essence of sound to someone who experiences the world without it? Sound is like feeling a vibration that turns into understanding. It’s invisible, but it carries emotion and meaning, helping you sense what you can’t see. It’s the world moving in a way you can feel, even when it’s silent.. [03] Describe a moment when sound shifted your perception or made you feel something unexpected. I’ll never forget the first time I felt the bass from a massive subwoofer at a concert — that deep vibration that seemed to move through my whole body and up and down my spine. It was addictive, like feeling alive in a new way. I chase that feeling constantly. [04] Thinking of the relationship between space and sound, how do you blend the two? As a DJ, I’m always aware of the space I’m playing in and how it shapes my creativity. A sunset outdoor party calls for a completely different approach than an underground warehouse. The environment sets the tone — it affects my mood, my energy, and ultimately how I perform. [05] If you could distill your sound into one non-musical metaphor — like a dish, a color, or a landscape — what would it be? "Sweat"

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UGG/SVRN Present: 'Noir' Collection

We celebrated the launch of the UGG Noir collection at our Chicago flagship. The space transformed into a cinematic landscape of black sand, refracted light, and sound. The evening captured UGG’s evolution, rooted in heritage and shaped for the future.

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SVRN San Francisco One Year Anniversary

SVRN San Francisco One Year Anniversary The evening was filled with familiar faces who have been with us since the start, as well as new friends who continue to join us along the way. Moongate provided the perfect setting once again, offering a backdrop that blended intimacy with celebration. We’re grateful to their team for partnering with us and making the night possible. The evening was filled with familiar faces who have been with us since the start, as well as new friends who continue to join us along the way. Moongate provided the perfect setting once again, offering a backdrop that blended intimacy with celebration. We’re grateful to their team for partnering with us and making the night possible. The soundtrack for the night was curated by Eug, a multi-talented industrial designer and DJ whose creative versatility matches the spirit of SVRN. His set gave the evening its rhythm, creating an atmosphere that moved seamlessly from conversation to celebration. As we reflect on this milestone, we’re reminded that SVRN San Francisco is shaped first and foremost by its community. This anniversary wasn’t only about looking back at what we’ve accomplished, but about celebrating the people who continue to support, inspire, and share in our vision.

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SVRN x Pas Normal Studios 'Off-Race' Launch Event

We partnered with Pas Normal Studios to celebrate the launch of their Off-Race collection with a San Francisco checkpoint race and an in-store release event at SVRN San Francisco

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