Pre-Marathon Activation Presented by ON & SVRN

SVRN collaborated with On to host an immersive experience at our Chicago flagship exploring the intersection of nature, innovation, and stillness. Inspired by the architecture of the spider web, the installation drew parallels between nature's organic system of design and the precision of On's LightSpray technology. From deconstructed Cloudmonster 3 Hyper display to gear customization by SECRETOFMANNA and Asian Cougar, each element offered a distinct perspective on design and performance. Deeper within the space, a rejuvenation environment of ambient sound and visuals invited visitors to slow down and embrace a moment of stillness ahead of race day.